Sahala Finance
Revolutionizing instant micro-financing in KSA.
Revolutionizing instant micro-financing in KSA.
Digitized the entire 20-step manual loan process into a 3-minute mobile journey, ensuring 100% security with Nafath integration.
"In a region where instant credit usually means long bank visits, Sahala needed a way to give users 50,000 SAR without a single piece of physical paper."
As Lead UI/UX Designer, I had to bridge the gap between complex Saudi financial regulations and a seamless user experience.
Users needed to feel safe sharing ID and financial data on mobile.
Collect 40+ data points without overwhelming the user.
Strict SAMA regulations requiring specific data collection flows.
Break the long eligibility form into logical stages to keep users engaged.
Use official Nafath/Absher branding to increase user confidence.
Ensure the 'Apply to Money-in-Bank' flow is friction-free.
Interviewed 20+ users to find pain points. Mapped current 20-step manual process.
Simplified 40+ data points into 4 logical clusters.
Validated 5-step eligibility flow through low-fi wireframes. Iterated 3 times.
12 participants. Fixed 15 critical issues before development.
200+ components. Reduced dev queries by 60%.
Integrated national identity protocols for instant, secure onboarding via Nafath.
Reducing cognitive load by breaking complex financial data into digestible steps.
Real-time tracking of active contracts and repayment schedules.
Every pixel is technically feasible for HTML5/CSS3 integration, significantly reducing developer handoff time.
